The vast number of businesses and creators turning to XR to tell stories, share performances, or sell products and services has grown exponentially during COVID. The overall shift of converting customers to using volumetric 3D work can be a harder sell. Our panel discusses everything from educating customers, selling volumetric stages globally, and preparing clients to work with volumetric content for their XR experiences, and then getting audience to try consuming brand new types of content is a pioneering journey for most.