As digital and physical worlds continue to intertwine, consumers are showing more interest in virtual fashion than physical, as seen with recent fashion experiences from top brands experimenting with Metaverse platforms like Roblox. The growing importance of online identity, new tech like layered virtual clothing, and the explosive growth of virtual fashion economies offer massive opportunities for brands and designers to push the boundaries of their creativity. In the Metaverse, they can test new products, move towards their sustainability goals and reach global audiences within days. Hear from top Metaverse, brand and fashion experts about how they are leveraging the power of digital experiences, and creating opportunities for self-expression through virtual fashion.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.