Inside Key Art: The Faces Behind The Posters

Mar 11, 2022

4:00pm – 5:00pm CT

Recording: Inside Key Art: The Faces Behind The Posters, Mar 11, 2022

Posters play an essential role in the marketing of movies. They are a true art form, needing to capture the essence of the film they advertise in one single, arresting image. Teaser sheets intrigue the potential audience by not giving away too much, main theatrical posters use a coded visual language and subtle techniques to convey film genre and main themes, and festival posters allow designers to let loose creatively. Yves Peters, author of ScreenFonts, the long-running online series of movie poster reviews, invites FEM Design’s Caelin White, Phantom City Creative’s Justin Erickson, and Yen Tan a.k.a. Otto Is The One to discuss their art and career.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Yves Peters

Bald Condensed

Yen Tan

Otto is the One

Caelin White

FEM Design

Primary Entry
Platinum Badge
Film Badge
Secondary Entry
Music Badge
Interactive Badge