A Peek Inside the Mind of Meow Wolf

Date TBA

Speakers

Meow Wolf is an arts and entertainment company from Santa Fe, New Mexico that creates giant immersive art experiences. Wieden+Kennedy is a global creative agency from Portland, Oregon that creates advertising for the world’s biggest brands including Nike, KFC and Old Spice. This is the story of how the two creative powerhouses combined their different flavors of weird and soaked the traditional marketing playbook in battery acid to create a surreal brand of marketing that blurs the line between art and advertising.
Join Meow Wolf’s Emily Montoya and Chadney Everett along with Wieden+Kennedy’s Jason Kreher and Alex Romans, as they discuss the launch of Omega Mart in Las Vegas, as well as their newest brain-bending experience in Denver.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session