Play with the Power of Emotions in Design

Mar 14, 2022

3:30pm – 5:00pm CT

Advance sign-up is required, and access is limited to the Primary Badge type listed. Please locate the RSVP button to reserve your spot.

We live in a world where we want to feel again!

Emotional design has been around for decades but surprisingly only targets emotions in a one-dimensional way. For us to design 'moments that matter and last' we need to experiment with an emotional lens that is multi-layered. This requires bravery and creative thinking.

Together we will explore how to build connections between people, brands & society beyond behaviours and needs. Designing delightful moments is one thing, but after a while the novelty wears off. Let’s use Emotional Design to embrace the change we are facing today and make the world a better place through creativity tomorrow.

We’ll explore how to ...
• Navigate and design for all emotions
• Move from functional to emphatic interactions
• Layer emotions into Design Thinking

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Yasmin Borain
Yasmin Borain

Tribal Worldwide London

photo of Greet Jans
Greet Jans

Future Platforms

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