Play with the Power of Emotions in Design
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We live in a world where we want to feel again!
Emotional design has been around for decades but surprisingly only targets emotions in a one-dimensional way. For us to design 'moments that matter and last' we need to experiment with an emotional lens that is multi-layered. This requires bravery and creative thinking.
Together we will explore how to build connections between people, brands & society beyond behaviours and needs. Designing delightful moments is one thing, but after a while the novelty wears off. Let’s use Emotional Design to embrace the change we are facing today and make the world a better place through creativity tomorrow.
We’ll explore how to ...
• Navigate and design for all emotions
• Move from functional to emphatic interactions
• Layer emotions into Design Thinking
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.