Play with the Power of Emotions in Design

Date TBA

We live in a world where we want to feel again!

Emotional design has been around for decades but surprisingly only targets emotions in a one-dimensional way. For us to design 'moments that matter and last' we need to experiment with an emotional lens that is multi-layered. Understanding how people feel and why. This requires bravery and creative thinking.

This interactive sessions explores how we build emotional relationships between people and brands that change over time. Allowing us to communicate with empathy, embracing individuals, cultural diversity and circumstances.

Let's create experiences defined by emotions.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Workshop
Event Type: Session
Track: Design
Level: Advanced
Online: Presentation