The future of vehicles is electric – and has to be the combination, interaction and collaboration of design, engineering and human awareness. Speaking from industry experience and front lines insights in developing Ford’s new Mustang Mach-E and F150 Lightning vehicles, learn from a leading automotive designer and strategist how the future of BEV’s – battery electric vehicles – is tied directly to human centered design, and collaboration with end users. What design challenges were encountered in creating and developing these amazing new electric vehicles – and what was revealed from facing them? How did collaborative engagement change strategic thinking and world-view of the future of transportation – and how will that unfold for the future of BEV’s as a “personal energy operating model".
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.