BEV’s and Beyond – Designing an Electric Future

Mar 15, 2022

10:00am – 11:00am CT

The future of vehicles is electric — and has to be the combination, interaction and collaboration of design, engineering and human awareness. Speaking from industry experience and front lines insights in developing Ford’s new Mustang Mach-E and F150 Lightning vehicles, learn from a leading automotive designer and strategist how the future of BEVs — battery electric vehicles — is tied directly to human centered design, and collaboration with end users. What design challenges were encountered in creating and developing these amazing new electric vehicles, and what was revealed from facing them? How did collaborative engagement change strategic thinking and world-view of the future of transportation — and how will that unfold for the future of BEV’s as a “personal energy operating model".

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Frank Brown
Frank Brown

Ford Motor Company

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge