What Digital Content Can Learn From Waste
The production and use of digital B2B and B2C brand content has a significant blind spot: What happens with content when it loses its use or value? What happens to it if a company ceases operations?
In many ways, digital brand content is like solid waste: it starts its life as a valued good, and depreciates to the point where we assume its value is zero — a worthless commodity — while also occupying valuable digital and physical space.
Thinking about content as potential waste can help us think about what is its actual economic value — as well as ways of reselling it, recycling it, and even designing content in more efficient ways.
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