Innovating the Entertainment Experience With AR/VR
Over the past two years, people truly got to see the ways in which technology, like nothing else, has the power to bring us closer together. Now, as we look towards what’s next, augmented and virtual reality are becoming the future of what it means to defy mental, physical and societal barriers to empower meaningful connection. Today, in fact, 74% of people said they see AR as a way to bridge the online and offline worlds. In media and entertainment, especially, AR and VR are disrupting the way people typically experience entertainment — opening people up to new dimensions of connection and storytelling not always possible through traditional modes of viewing.
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