Every industry, movement and community is looking for new answers – but not all of them are asking the right questions. Think about it: you put so much heart and creativity into what you say, but do you put any creativity into what you ask? Leaders look for more answers from data these days, but tapping into data sources usually means more widespread use of outdated, clinical, frankly boring survey tactics that can’t possibly generate powerful insights, because consumers are not inclined to respond to them correctly.
Quite simply, they don’t give good answers because they usually don’t enjoy the question. This presentation will arm attendees with the tools of creative questioning, so that you can respond to real truths, and get more honesty from people who want to tell you the way ahead.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.