Maria Vorovich

Maria is an award-winning leader, bringing ’research with soul’ to brands in a way that builds their business. As a cofounder of GoodQues, an “anti-research” research studio, she is committed to making business decisions more human and more effective. Throughout her career, both on the brand and agency side, Maria has launched, built and repositioned companies for success — overseeing strategy for brands such as Covergirl, Marriott, Kiehls, McCormick, MAC and more. Maria’s role is that of a data-powered, consumer-centric growth agent, challenging convention and pushing CEOs, CMOs and founders to think differently — earning EFFIES, Cannes Lions and Clio Awards along the way. Maria is currently working to receive her Harvard University Masters at the Extension School with a focus in psychology.

Having lived, studied and worked in Belarus, Italy and India, Maria is a globetrotter, culture enthusiast and trend-spotter.