Improving Equity for Women in Sports Media

Mar 14, 2022

10:00am – 11:00am CT

Paige Bueckers memorably used her ESPY-award winning moment to call attention to racial disparities in sports media. And she cited new research as proof: during the 2020 WNBA season, Black players won 80% of the post-season awards — yet received half the coverage as their white teammates. Bias in sport is not new, but that doesn’t make it inevitable. To create equity in media for women’s sport athletes, this session turns focus from awareness to action. We’ll examine how implicit bias and white privilege manifest throughout media coverage — and share tangible ways that sports leaders, storytellers, media decision-makers, brands, fans, and athletes can be part of innovation for change. WNBA champion Aerial Powers famously tweeted for the world to "Put some respect on [her] name." It's time.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Amira Rose Davis
Amira Rose Davis

Penn State University/University Of Texas-Austin

photo of Risa Isard
Risa Isard

Laboratory on Inclusion and Diversity in Sport, UMass Amherst

photo of Maxwell Kelley
Maxwell Kelley

ESPN/The Walt Disney Company

photo of Monica McNutt
Monica McNutt

ESPN/MSG Networks

Primary Access
Music Badge
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