Let’s Get Ready to Rumble! The New Era of Esports

Mar 15, 2022

10:00am – 11:00am CT

Esports is arguably one of the most dynamic segments of the entertainment space today. So much so, that traditional sports organizations are increasingly involving themselves in esports and gaming culture. For example, the NBA launched its own esports league, NBA 2K League (2KL), and other NBA teams have started their own esports organizations beyond the 2KL environment. The Golden State Warriors formed the Golden Guardians, an esports team that competes professionally in League of Legends (among other titles and competitions) and has gained in popularity over the last few years. Join Golden Guardians and Nielsen as they discuss this new era of esports, why traditional sports teams are getting involved in esports and the evolution of esports continuing with other sports organizations.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Daniel Biery
Daniel Biery

Golden Guardians

photo of Sara Fischer
photo of Jordan Tite
Jordan Tite

Nielsen Sports

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