#creatorwars

Has TikTok Won The Creator Wars?

Mar 13, 2022

4:00pm – 5:00pm CT

Recording: Has TikTok Won The Creator Wars?, Mar 13, 2022

Why are the social platforms in a frantic bidding war to train and retain creators? TikTok committed $1 billion into creator initiatives, Instagram and Facebook matched that, YouTube has a $100m fund while Snap has been paying top creators $1M a day.

Platforms clearly understand what the fastest-growing DTC brands have known for years; creators are key to social success and your bottom line. Billion-dollar empires have been built by millennial founders who’ve cleverly empowered their own customers to become their marketing arm, creative department and sales force through s-comm.

But why are the majority of marketers still struggling to succeed in social? Perhaps the answer lies in TikTok’s positioner; ‘Don’t Make Ads. Make TikToks’.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jenny Wall

Nickelodeon

Kaya Yurieff

The Information

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Intermediate

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