Whether your brand is just considering first steps in a circular product chain or you're well into the circularity journey, you face a question: How do we talk about these initiatives with customers to get their buy-in and grow a meaningful new line of business? For marketers the circular economy offers meaty challenges. How long can we tout the number of water bottles in our new fleece line? How can we make used product stand out in a landscape that loves newness? How do we ensure recommerce initiatives don’t compete with or dilute our mainline brand? Can Brand and Product teamup to create something truly worth talking about? are the benefits worth the risk? In this panel, leading marketers from the world’s most innovative active and outdoor brands will close the loop on these questions.