2021 was the year of circularity. Brands took big steps to improve supply chain and end of life, launching resale and recycling platforms. For marketers, the circular economy presents meaty challenges. How long can we tout the number of water bottles in our new fleece line? How can we make what’s old feel new again? How can we make used product stand out in a landscape that loves newness? How do we ensure recommerce initiatives aren’t competing with or watering down our mainline brand? Can Brand and Product team up to create something truly worth talking about? In this panel, leading marketers from the world’s most innovative active and outdoor brands will close the loop on these questions.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.