Amanda Lee Smith

Amanda has spent a decade in the apparel marketing world, following a decade in publishing. From establishing the content marketing program at Portland lifestyle brand Bridge&Burn to leading brand content at Lululemon-offshoot Kit and Ace, she learned what it takes to get a brand off the ground. It laid the foundation for Monday—a brand and content agency focused on technical apparel and outdoor—and their work with global clients including lululemon, Herschel Supply, Arc’teryx, Mirror, Hipcamp, Stoko, Dometic and Woolmark.
Amanda loves sharing her ideas. She designed and teaches a course at UBC and regularly speaks at conferences, leads webinars and hosts panels, both online and IRL. Beyond storytelling, her passion is fabric innovation and circularity—anything that keeps her equipped for long trail runs and camping, while preserving nature.