Everyone’s a Contestant in Play Along TV

A good television series goes beyond the screen and is able to have a true presence in viewers’ lives. From attempting to be the next “Mental Samurai” from the comfort of your couch, to trying to bake what the “Nailed It!” contestants aim for (and ultimately fail at), or recreating obstacles from the “American Ninja Warrior” course in a backyard or local Ninja Gym, hear from the creators of your favorite shows on how they develop programming that viewers are able to replicate and play along with at home, cultivating a deeper connection to the series and building a devoted fan base who see themselves as at-home contestants.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Akbar Gbajabiamila

Genesis Media LLC

Gerrad Hall

Entertainment Weekly

Jo Sharon

Magical Elves

Arthur Smith

A. Smith & Co. Productions

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