Maximizing Small Business Engagement in Cannabis

Mar 15, 2022

10:00am – 11:00am CT

As mainstream cannabis consumption reaches new records year-over-year, smaller brands and retailers must adopt more personalized and strategic methods to reach their target consumers, especially before interstate commerce opens up. However, this can be a challenging feat for legal businesses given current restrictions on social media and direct-to-consumer inroads for brands. In this panel, executives from leading cannabis e-commerce and digital marketing companies will discuss how local and BIPOC-owned businesses can maintain a competitive edge and create exceptional consumer experiences by leveraging retail data, product tags and customer reviews. Panelists will also examine how brands can compliantly reach consumers directly and forge truly authentic, and loyal, relationships.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christopher Dell'Olio
photo of Julia Germaine
photo of Mikaela Mclaughlin
photo of Socrates Rosenfeld
Socrates Rosenfeld

Jane Technologies

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