The Art of Adapting IP

Mar 13, 2022

4:00pm – 5:00pm CT

What goes into evaluating IP that will translate through adaptations for mass consumers? In a moderated panel, executives across Ubisoft Film & Television, Atlas Entertainment, and director Josh Ruben discuss what goes into selecting and developing these projects, how they approach adaptation, what makes something “adaptable,” why this is such a growing trend and more. Panelists will speak to how to create experiences that resonate with genre as well as mainstream audiences, from their work on projects including Werewolves Within, American Hustle, Suicide Squad and Scare Me, as well as upcoming projects like The Division, Skull & Bones and Beyond Good & Evil.

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