The Art of Adapting IP

Mar 13, 2022

4:00pm – 5:00pm CT

What goes into evaluating IP that will translate through adaptations for mass consumers? In a moderated panel, Ubisoft Film & Television’s Margaret Boykin, producer Andy Horwitz, and director Josh Ruben discuss what goes into selecting and developing these projects, how they approach adaptation, what makes something “adaptable,” why this is such a growing trend and more. Panelists will speak to how to create experiences that resonate with genre as well as mainstream audiences, from their work on projects including Werewolves Within, American Hustle, Suicide Squad and Scare Me, as well as upcoming projects like The Division and Beyond Good & Evil.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Margaret Boykin
Margaret Boykin

Ubisoft Film & Television

photo of Andy Horwitz
Andy Horwitz

Big Swell Entertainment

photo of Josh Ruben
Josh Ruben

Josh's Mindhouse

photo of Chastity Vicencio
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