During this session, Wayne Liu, Chief Growth Officer at Perfect Corp. and Adam Gam, Chief Marketing Officer at Perfect Corp. will be joined by Angelica Munson, Global Chief Digital Officer at Shiseido Group to discuss the powerful role that AI and AR continues to play in the beauty industry’s digital transformation. This session will provide insight on the recent shifts in consumer behavior and offer an overview of new AI technological advancements that can innovate the way beauty brands and retailers drive personalization and engagement. From advanced facial analysis to AI diagnostic tools and virtual try-on, brands need to adapt AI technology and leverage its power to drive meaningful connections with consumers.