Getting Personal: How AI Powers Personalization

Mar 12, 2022

2:30pm – 3:30pm CT

Presented by Perfect Corp

Over the past year, the retail industry has gone through a digital transformation. Consumers have embraced a digital-first mindset and are looking to brands to provide customized experiences and product recommendations. This session will provide insight on the recent shifts in consumer behavior, and offer an overview of new AI technology advancements that can innovate the way brands and companies connect with consumers. From advanced facial analysis to AI diagnostic tools and virtual try-on, brands need to adapt AI technology and leverage its power across all channels, from mobile and web, to social commerce, livestream channels and in-store experiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.