The HBO Max editorial team serves as the humans behind the in-app curations that help viewers discover new content. This team takes a communities-first approach to create pages and fan destinations featuring recommendations that are driven by data and editors’ deep knowledge of pop culture. This leads to viewers feeling as though the recommendations they see were selected for them, which in turn limits endless scrolling through the app.
As HBO Max rolls out internationally, there will be a similar human-curated approach to what consumers see in-app. Globally, HBO Max will have local appeal, with curations to reach all audiences.
We’ll bring together the humans behind HBO Max’s curations across the globe to talk about how this human-first approach has kept audiences coming back for more.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.