GenZ is the first digitally native generation. Their experience of the world is different than any that has come before them. This has created a need for brands to adapt their marketing strategies to connect authentically with this audience. GenZ is the first “creator” generation. They self-identify as courageously creative in their self-expression. To connect with this audience, brands need to evolve their marketing to also be creative and courageous. This forms a connection that is both deeply emotional and centered around shared values and identity - the most powerful form of connection. From this talk you will learn what courageous marketing is, and how to apply it. We will give you the insights necessary to empower your team to bravely use their own creativity.