Artists Need a Chief Technology Officer

Mar 16, 2022

10:00am – 11:00am CT

Recording: Artists Need a Chief Technology Officer, Mar 16, 2022

Previously, most Artists relied on labels to fund, distribute, market and promote their music. These gatekeepers inadvertently determined how many artists could succeed and at what scale. Technology disrupted music distribution (streaming vs. physical media) and now is quickly disrupting and adapting portions of the value chain faster than labels can adapt, and providing scaled opportunities for far more artists. Today, the most valuable thing an Artist needs is a digital CTO (Chief Technical Officer) to guide them through this landscape, make the best technical bets for where each artist is in their lifecycle, manage and maximize the multiple revenue streams now available to them.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ted Kartzman

YouTube Music

Alex Plutzer


Adam Zabarsky


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Music Badge
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Artist Wristband
Secondary Entry
Film Badge
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