Featured Session: Where Does the Songwriter Really Sit in the Economic Equation?

Mar 15, 2022

4:00pm – 5:00pm CT

The song is the currency of the music business. Yet the songwriter — who delivers the most important component to the success of a record company, publisher, promoter, manager, agent, music venue, radio station, broadcaster et al – is the lowest paid person in the economic equation. An equation that has made the modern music industry a juggernaut. In this session, Founder and CEO of Hipgnosis Song Management, Merck Mercuriadis and GRAMMY-winning composer, producer, arranger and guitarist Nile Rodgers talk about where the songwriter currently sits in the economic equation and their mission to change the dynamics as to how songwriters are compensated in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hannah Karp
Hannah Karp

Billboard

photo of Merck Mercuriadis
photo of Nile Rodgers
Online Availabilty

This event will be available online

This event is currently available on demand.
Video On Demand for this event began on Thursday, March 17th 2022 at 10:00am CT.

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online
Accessibility
Closed Captioned