Van Gogh’s sunflowers, Da Vinci’s Mona Lisa, Gentileschi's Self Portrait as St Catherine — we’ve all seen these iconic artworks, but do we really know them? A new generation of immersive producers and creatives, alongside the world’s leading art institutions are exploring how immersive technologies can take us beyond the confines of the frame and inside the stories behind the world’s most iconic art and artists.

Story-driven immersive experiences are enabling galleries and new cultural spaces to elevate their digital offerings, attract new audiences, and take famous works and artists on virtual tour, making them accessible to audiences in all corners of the globe.