What Happens When Music & ASMR Collide?

Mar 17, 2022

10:00am – 11:00am CT

Did you know that nearly a quarter of Americans consume ASMR content more than once per day? Given the stress-relieving benefits of head tingles, global audio streaming service Deezer set out to experiment how music can produce the same tingly sensation sung by some of our favorite artists. Join Deezer and guests as they explore the role of ASMR in music and popular culture, and discuss how this phenomenon may soon be the norm for more artists across multiple genres.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of David Atkinson
photo of ASMR Glow
photo of Craig Richard
Craig Richard

ASMR University

Primary Access
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Secondary Access
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