Merch & Building Financial Relationships with Fans

Mar 16, 2022

2:30pm – 4:00pm CT

Advance sign-up is required, and access is limited to the Primary Badge type listed. Please locate the RSVP button to reserve your spot.

The secrets to a successful merchandise business with the co-founder of terrible* who has helped build (or fix) hundreds of them for artists like Headie One, Metronomy, Sampa The Great and PJ Harvey.

This workshop will help you build - or grow - your creator merchandise business so it thrives online, at shows or even in retail spaces... and then one day, the metaverse. Consider it a step-by-step guide on to how to make this your most reliable revenue stream, covering everything from supply to selling, to data, to logistics, to making sure your fans are investing in you, now and in the future

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jack McGruer
Jack McGruer


photo of Tersha Willis
Tersha Willis


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge