Merch & Building Financial Relationships with Fans

Date TBA


Jack McGruer


Tersha Willis


The secrets to a successful merchandise business with the co-founder of terrible* who has helped build (or fix) hundreds of them for artists like Headie One, Metronomy, Sampa The Great and PJ Harvey.

This workshop will help you build - or grow - your creator merchandise business so it thrives online, at shows or even in retail spaces... and then one day, the metaverse. Consider it a step-by-step guide on to how to make this your most reliable revenue stream, covering everything from supply to selling, to data, to logistics, to making sure your fans are investing in you, now and in the future

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Advanced