Data vs Instinct: Making Creative Decisions

Mar 14, 2022

10:00am – 11:00am CT

Recording: Data vs Instinct: Making Creative Decisions, Mar 14, 2022

Have you ever had that deep feeling of dread that warns you something’s not right, even if you can’t put your finger on it? That’s the Ick—that feeling in your gut when you’re in a meeting and wonder if what’s being presented could be perceived as the greatest idea ever, or so off-putting that your brand will die a flaming death by quarter’s end.
Throughout our careers, we’ve been taught to ignore that icky tinge — told we’re paranoid, and to trust logic rather than feelings. We’ve become so data-driven that we’ve forgotten to trust our gut. But growing evidence shows your gut serves as a second brain — a vast bacterial ecosystem and neural network. We must balance data with gut to make better decisions. Here’s what the Ick could be telling you, and what you can do about it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Karla Davis

Ulta Beauty

This event will be in person

Details

Primary Entry:
Platinum Badge
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Secondary Entry:
Music Badge
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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Advanced

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