Amber Chenevert

Data is data whether it comes from user experience, in-depth interviews, a survey, a photo, text, a website, or a heat map. Data is not better than us. It’s a reflection of us. It informs us. It prepares us. Making decisions based solely on your gut would be fine if nothing ever changed. Yet, culture constantly evolves. Once you think you’ve got it. It’s over. Therefore, we have to consistently measure change, let it inform our gut, and build bridges to the future