The rise of AR (augmented reality), VR (virtual reality) and NFTs (non-fungible tokens) in the art world is now playing a more significant role than ever as collectors and curators expect the need for a shift toward embracing technology and innovating on how we experience, discover and purchase artwork. With the utilization of digital solutions like online art events, virtual art advising and social media sales transactions during the lockdown, art industry insiders, artists and curators are wondering will those trends be here to stay?
The steady growth of the online art market over the past decade has empowered independent artists by letting them hold the reins of their own career. Now, a new class of artists is rejecting the so-called “traditional path."