As idealistic, yet, pragmatic embracers of multiculturalism, self-expression, and accountability, Gen Z consumers expect once-NSFW transparency in the name of conscious consumption. As organizations, governments, and brands compete to capture the attention of America’s most self-aware generation, this panel asks: How does a sense of community impact learners and consumers in the digital age? What roles do personal values play in brand value? Where are Gen Zers finding the contents, products, and platforms that they vibe with? Gen-Z-facing educational, healthcare, and social entrepreneurs Amrutha Vasan, Aagya Mathur, and Nadya Okamoto come together in this panel to discuss the why, when, where, and how of what resonate with Gen Z.