Level Up! Bridging Gameplay and Advertising

Mar 14, 2022

11:30am – 12:30pm CT

In 2020, there were more than 2.7 billion gamers worldwide, and on average, they spend 6.5 hours playing each week. Gaming is crossing lines from consoles to mobile, from Gen Z to Boomers, from gameplay to spectating. As this genre of entertainment continues to expand and engaged gaming communities continue to form, advertisers have no choice but to learn how to shift their tone and traditional advertising tactics to join the fun and enter the game. This panel will tap into experts from companies including Twitch, Enthusiast Gaming, and Frameplay to explore 2021’s definition of a gamer and the various touchpoints to harness the community's engagement factor ultimately bridging the gap between virtual settings and IRL action.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Felicia Carmichael
Felicia Carmichael

The Ad Council

photo of Sarah Iooss
photo of Ryan Musselman
Ryan Musselman

Enthusiast Gaming

photo of Cary Tilds
Cary Tilds


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