Felicia Carmichael, as the Director of Social and Emerging Media at Ad Council, builds partnerships and innovative activations designed for amplifying messaging, educating, and engaging audiences to address critical social issues facing America. She believes in utilizing an intersection of trends across audience behaviors, culture, technology, and media consumption to foster understanding and drive action for social good. Her working style focuses on an audience-first perspective, delivering culturally relevant, inventive and timely campaigns. With over a decade in the industry, Felicia has served non-profit clients, as well as B2B, travel, fashion and beauty brands, providing award-winning strategic solutions that challenge organizational status quos. Outside of the office, Felicia continues to advocate for humanitarian issues by completing field operations for communities across the world including, Nepal, U.S & British Virgin Islands, Puerto Rico, Canada, and the USA.
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