Youth values and perspectives shift with each generation; the brands seeking to engage with youth audiences must shift as well. Join It Gets Better Project Executive Director Brian Wenke to learn about the ever-evolving queer youth experience -- and the positive influence brands can have on the sexual orientation and/or gender identity journey. This session will offer a spectrum of insights, pulled from case studies and supplemental research, to inform safe and effective strategies to engage with the incredibly dynamic LGBTQ+ youth community.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Short Form
Event Type: Session
Level: Advanced