Helping Queer Youth Find Joy

Mar 15, 2022

12:00pm – 12:30pm CT

Recording: Helping Queer Youth Find Joy, Mar 15, 2022

Youth values and perspectives shift with each generation; the brands seeking to engage with youth audiences must shift as well. Join It Gets Better Project Executive Director Brian Wenke to learn about the ever-evolving queer youth experience — and the positive influence brands can have on the sexual orientation and/or gender identity journey. This session will offer a spectrum of insights, pulled from case studies and supplemental research, to inform safe and effective strategies to engage with the incredibly dynamic LGBTQ+ youth community.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Brian Wenke

It Gets Better Project

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Short Form

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Advanced

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