Deconstructing Gender in Products & Marketing

Date TBA


As society embraces diversity in gender, so too must companies. Businesses that continue to align with outmoded views of gender will be left behind by the consumers of today and stunt brand growth and innovation. So, how does ideation, R&D and marketing look, feel and sound when brands embrace an expansive understanding of gender?
This session will explore how brands can take an all-gender approach to innovation, product development, marketing and communications. We’ll explore how companies can take a fresh look at gender – whether you’re a decades old organizations or a startup and the real challenges businesses face when rethinking stereotypical (and outdated) gender norms. It’s time for companies to design, create and think beyond the binary.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session