The Inventor of PGP, Zimmermann stated about the importance of privacy back in the ‘90s. Since then, not only governments but big tech such as GAFA has been collecting private data and causing lots of problems. Of course, rise of awareness of privacy, there are backlashes against just feeding privacy trolls. GDPR is epic. Also Apple just started to improve transparency and empowering users in digital economy. In this panel session, we invite diverse privacy experts not only from lawmaker across the EU, US and Japan and introduce case studies of service design and its process of filling the gap between laws and real world. This panel will propose reasonable privacy by design from the viewpoint of the industry, academia, government and citizen throughout COVID-19.