Since the boom of ‘Despacito’, Latin music has been riding a growing wave of listeners, new creators, and industry executives from around the world. The big question now is what will catapult the second swell into an even larger wave? The answer it seems comes in the form of Regional Mexican music.
Regional is growing faster than any other Latin sub-genre, but its roots are shared. With so many idiosyncrasies involved, is it a genre that can transcend borders? Is it musically compatible? And how can females become their own stars in a post Jenni Rivera world?
A panel of experts who form part of different branches in the music industry also discuss the roots, cross-cultural challenges, and benefits of how the genre might produce the next Bad Bunny, Camila Cabello, Santana or Shakira.