2020 brought societal issues directly into businesses. While businesses seek to connect with consumers around products and experiences, consumers are facing a crisis of meaning in the wake of a global pandemic, social and climate unrest. This panel explores Anthropology, a scalable approach that focuses on lived experience in context to understand how people make meaning in their lives amidst trajectories of cultural change. This session brings together a panel of business anthropologists working across media, market research, design and technology to demonstrate how anthropology can redefine brands, business models and customer experiences through focusing on culture and people in context, and meet the demands of our time.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.