Business Anthropology and The Meaning Economy
As the world grapples with digital pollution, polarization and distraction, people are hungry for connection. In short, we need to stay human. Anthropology can help brands evolve and thrive in our highly complex world by focusing on people’s lived experience in context and uncovering the often implicit rules that shape how and why trends and ideas matter. Audiences will takeaway how to understand customers more holistically, apply systems thinking ethically, and build more authentic relationships. We’ll explore how anthropology charts the future of brand identity through conscious consumerism, the push for greater transparency and sustainability, responsible tech and the ethics of shaping perception, and the intentionality and precision required in messaging, marketing and PR.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.