The Future of Digital Competition
In 2012, the mobile gaming market was $8 billion. In just under a decade, gaming has eclipsed movies, music, and books in the entertainment sector, and is projected to reach $161 billion by 2025. With an audience of more than 2.8 billion players, gaming is shifting the way companies connect with their consumers. Brands have been looking to gaming to expand beyond traditional advertising and further their digital footprint, create immersive experiences, unlock revenue, and reach a new demographic. In this session, leaders across technology, gaming, sports, and entertainment will explore opportunities for brands to engage consumers through gaming. Speakers will dive deeper into competitive gaming experiences, also sharing their perspectives on the future of digital entertainment.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.