The Future of Digital Competition

Mar 12, 2022

10:00am – 11:00am CT

In 2012, the mobile gaming market was $8 billion. In just under a decade, gaming has eclipsed movies, music, and books in the entertainment sector, and is projected to reach $161 billion by 2025. With an audience of more than 2.8 billion players, gaming is shifting the way companies connect with their consumers. Brands have been looking to gaming to expand beyond traditional advertising and further their digital footprint, create immersive experiences, unlock revenue, and reach a new demographic. In this session, leaders across technology, gaming, sports, and entertainment will explore opportunities for brands to engage consumers through gaming. Speakers will dive deeper into competitive gaming experiences, also sharing their perspectives on the future of digital entertainment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Casey Chafkin
photo of Lev Ekster
Lev Ekster

Bowlero Corporation

photo of Anne Marie Gianutsos
Anne Marie Gianutsos

The Drone Racing League

photo of Mike Snider
Mike Snider


Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge