Beyond Awareness: Branded Content + Funnel Success

Mar 11, 2022

11:30am – 12:30pm CT

The rapidly growing consumption of short-form content on social platforms caused branded content advertising budgets to skyrocket over the last 2-3 years, making the total addressable market value over $20B in 2021. In a cookie-less world post ios14.5, brands are discovering that the secret to success requires leveraging first-party data across branded content and co-marketing partners, paired with data-backed, authentic storytelling. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ken Blom
Ken Blom


photo of Megan Estrada
photo of Adam Hua
Adam Hua

Firework / Four8

photo of Derek Schoen
Derek Schoen

MGM Resorts

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