Beyond Awareness: Branded Content + Funnel Success

Mar 11, 2022

11:30am – 12:30pm CT

The rapidly growing consumption of short-form content on social platforms caused branded content advertising budgets to skyrocket over the last 2-3 years, making the total addressable market value over $20B in 2021. In a cookie-less world post ios14.5, brands are discovering that the secret to success requires leveraging first-party data across branded content and co-marketing partners, paired with data-backed, authentic storytelling. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

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Ken Blom


Adam Hua

Firework / Four8

Derek Schoen

MGM Resorts

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