Quick Thinking: Leveraging Real-Time Social Trends

Recording: Quick Thinking: Leveraging Real-Time Social Trends, Date TBA

A conglomerate of digital marketing professionals across some of the world's biggest brands (Complex, Bleacher Report, LA Chargers, Minnesota Timberwolves & Lynx) discuss the thought processes behind what it takes to capitalize off of trending moments via social media. The panel will cover social strategy for each of the brands, key moments in internet culture that were leveraged, and the line between knowing when to interact with a trend and when to avoid.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Varoon Bose

Bleacher Report

Megan Julian

Los Angeles Chargers

Shahbaz Khan

Minnesota Timberwolves & Lynx

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Intermediate