Quick Thinking: Leveraging Real-Time Social Trends

Date TBA

A conglomerate of digital marketing professionals across some of the world's biggest brands (Complex, Bleacher Report, LA Chargers, Minnesota Timberwolves & Lynx) discuss the thought processes behind what it takes to capitalize off of trending moments via social media. The panel will cover social strategy for each of the brands, key moments in internet culture that were leveraged, and the line between knowing when to interact with a trend and when to avoid.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session