Quick Thinking: Leveraging Real-Time Social Trends

Mar 15, 2022

10:00am – 11:00am CT

A conglomerate of digital marketing professionals across some of the world's biggest brands (Complex, Bleacher Report, LA Chargers, Minnesota Timberwolves & Lynx) discuss the thought processes behind what it takes to capitalize off of trending moments via social media. The panel will cover social strategy for each of the brands, key moments in internet culture that were leveraged, and the line between knowing when to interact with a trend and when to avoid.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Varoon Bose
Varoon Bose

Bleacher Report

photo of Megan Julian
Megan Julian

Los Angeles Chargers

photo of Shahbaz Khan
Shahbaz Khan

Minnesota Timberwolves & Lynx

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