Presented by Investe SP

Innovation in São Paulo's Creative Economy

Mar 16, 2022

2:00pm – 3:00pm CT

In this session, we’ll learn how two cultural trailblazers are creating new economic opportunities, new platforms for inclusion and new cultural moments that unite Paulistas in a common vision for the future. Leaders for the largest heritage site renovation in the world, new developments in technology and multi-genre entertainment that celebrate the vibrant capital of São Paulo share lessons learned from working across diverse stakeholder groups and collaborating on new opportunities. How does a state maximize its economic strengths for all its citizens through culture and creativity?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alex Allard

Cidade Matarazzo/Group Allard

Patricia Ellen da Silva

Secretary For Social & Economic Development – State Of São Paulo

Charnelle Hicks

CH Planning

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Video On Demand for this event began on Thursday, March 17th 2022 at 10:00am CT.

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