Featured Session: It Starts on TikTok: Discovering Your Audience

Mar 19, 2022

6:00pm – 7:00pm CT

This session will discuss how TikTok creates space in the creator economy for artists to own their narratives. Sadie Jean will chat with Corey Sheridan about their success on the community-driven video platform and its impact on her artistry. Sadie Jean, the 19-year-old Orange County native’s first-ever song “WYD Now?” has become a certified sensation on the app, thanks to the power of the #OpenVerseChallenge — a TikTok format that invites other creators to duet with her during an instrumental opening on her song.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sadie Jean

Sadie Jean

This event will be available online

This event will be available on demand on Sunday, March 20th 2022 at 10:00am CT


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Future of Music