Featured Session: Branding Through the Senses: See, Smell, Taste, Hear & Touch

Mar 17, 2022

6:00pm – 7:00pm CT

In a world where voice-enabled devices are increasingly commonplace, how do brands stay top of mind without visual real estate? Mastercard Chief Marketing and Communications Officer and Best-Selling Author of Quantum Marketing Raja Rajamannar has the answer: Engage consumers through the power of music. Music makes our bodies and minds react as we listen, even if only on a subconscious level. It brings people together, connects them to their passions and evokes potent emotions.

Be one of the first to feel the beat of Mastercard's new album and be ready to experience a Priceless musical surprise with a special guest, as Raja reveals the brand's next journey into sound.

Join this session to learn how multisensory marketing paired with a consumer-first mindset is the way forward for brands to maintain authentic customer relationships as we head into what Raja calls the “fifth paradigm of marketing."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Raja Rajamannar

Mastercard

This event will be available online

This event will be available on demand on Friday, March 18th 2022 at 10:00am CT

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online
Format:

Featured Session

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Beginner