Featured Session: Where Does the Songwriter Really Sit in the Economic Equation?

Mar 16, 2022

5:00pm – 6:00pm CT

The song is the currency of the music business. Yet the songwriter — who delivers the most important component to the success of a record company, publisher, promoter, manager, agent, music venue, radio station, broadcaster et al – is the lowest paid person in the economic equation. An equation that has made the modern music industry a juggernaut. In this session, Founder and CEO of Hipgnosis Song Management, Merck Mercuriadis and GRAMMY-winning composer, producer, arranger and guitarist Nile Rodgers talk about where the songwriter currently sits in the economic equation and their mission to change the dynamics as to how songwriters are compensated in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

This event will be available online

This event will be available on demand on Thursday, March 17th 2022 at 10:00am CT

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online
Format:

Featured Session

Type:

Session

Track:

Future of Music

Level:

Advanced