Imagine going to a concert with your friends from across the country - even if you are not physically in the same state. Envision meeting your favorite performer - and having a personal conversation. The fusion of the physical and virtual worlds, accelerated by the pandemic, is offering artists and fans an elevated, personalized and gamified experience and chance to connect. Find out how next generation technology is augmenting the concert experience that will change the way we participate in music and live events moving forward. Peter Moore, SVP of Sports & Live Entertainment at Unity and former Liverpool FC CEO will offer a sneak peek into this new interactivity to live entertainment that consumers may not otherwise get to experience due to geographic, monetary and other factors.