Launching a cannabis business is difficult enough, but achieving long-term success in this uniquely challenging, fast-growing industry is even tougher. In this session, two industry veterans will discuss critical steps to take when entering the industry and provide real-world examples of how they’ve adapted to changes and curveballs to achieve sustained success.
You’ll gain an understanding of key considerations and common mistakes made when starting a cannabis company, expanding a current business into cannabis or joining an existing cannabis company – and how to avoid pitfalls. You’ll also get insights into creating a foundation for long-term success, working through growing pains and navigating challenges while moving from a startup to a mature company to an exit.