VR/AR/XR, the Metaverse and New Music Business Models

Mar 15, 2022

10:00am – 11:00am CT

As music and technology continues to converge, this panel will explore new opportunities presented by VR/AR/XR technology and the metaverse. What are the exciting developments in the space we should be paying attention to and how can these technologies be implemented to create new revenue streams for the music industry? This panel will include perspectives from those at the forefront of these emerging technologies, sharing their experiences in developing and structuring new music business models and discussing where the technology goes next.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jamie Burgess
Jamie Burgess

Branded Entertainment Group

photo of Sid Fohrman
Sid Fohrman

Willkie Farr & Gallagher

photo of Francis Preve
Francis Preve


photo of Louisa Spring
Louisa Spring

Sam Immersive

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge