What does it take to stand out and be truly unforgettable in 2022? How can you become magnetically alluring to the people that matter most? What if there was a science-based formula that could help you move toward being more memorable at work and at play? Campaign Asia’s Innovator Of The Year Kristy Castleton will share her new study on memory for the 1st time, showing us the 7 vital ingredients to make out with your mind, to tease it in such a delicious way that it boosts your memorability. Buckle up. This promises to be an interactive ride as Kristy’s got a live street team of creators Lizi Hamer & Jon Burkhart testing out her theories in real-time around Austin, so you may already be a part of the show without being in the know.