Presented by Porsche
Unseen Designs - What it Takes to Create Timeless Design Pieces
What does designing a sports car and designing a watch have in common? More than you might think! At SXSW a Porsche car designer and a Porsche watch designer discuss their major design principles and take you on a private tour into the Porsche Design archives.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
![photo of Ingo Bauer-Scheinhütte](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Ingo Bauer-Scheinhütte
Porsche AG
![photo of Steffen Ganz](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Steffen Ganz
Porsche
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