Featured Session: Sports and The Arts in Web3: Ownership for Athletes and Musicians:

Mar 13, 2022

10:00am – 11:00am CT

Description: With deep, emotional connections between athletes, teams, content creators and fans, community is the bedrock of sports and entertainment. As the digital arena continues to evolve and further empower sports talent and artists to build and grow their brands (and followings) locally and globally, President of Blockchain Creative Labs and Chief Information Security Officer of Fox Corporation, Melody Hildebrandt; Head of Digital Assets at UTA, Lesley Silverman; and Daryl Johnston, EVP of Football Operations, USFL and 3 time NFL Super Bowl Champion, will come together to discuss how Web3 will bring talent even closer to fans in new and meaningful ways.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Melody Hildebrandt

Blockchain Creative Labs

Lesley Silverman

United Talent Agency

This event will be available online

This event will be available on demand on Tuesday, March 15th 2022 at 10:00am CT


Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online

Featured Session




Tech Industry track sponsored by Norton